Tuesday, 18 September 2012

Eco Designer #1: Terra New York

TERRA NEW YORK are a smart and innovative designer rainwear company created by a duo of designers, marketing professionals. They offer
'fashion-forward, functional, designer rain gear—to the urbanite as well as the bike-savvy suburbanite!'
Terra New York rainwear products are crafted to withstand heavy rain and other inclement weather all while projecting a sleek and stylish look. Their raincoats are 100% waterproof, using heat sealed technic for the seams to stop water. Breathing openings in the sleeves and underneath flap storms provide comfort to the wearer.

The founders Yurika Nakazono and Marie Saeki began with one simple question: What can a fashion-conscious woman wear when it’s raining? Since necessity is indeed, the mother of invention, months of research followed, leading Nakazono and Saeki to launch their own head-to-toe chic rain gear collection.

What it means: Terra New York stands for the numbers three in latin TER (2 founders 1 vision) and the METAR code for rain: RA(the most popular format in the world for the transmission of weather data)

The collection is built on protection and the design for each rain wear piece is based on the vision and desire of the founders to push rain gear options for rainy days just a little bit further. For the first collection, Terra New York features materials such as heavy TPU/ Urethane to provide structure to the waterproof raincoats and uses the same material in varying weights for hats, bags, and shoes. All raincoats and accessories possess unique technical details that allow the body to breathe and move freely.


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